An Ecommerce solution allows you to sell products though your web site. This can be something as simple as a few products to a multilevel product catalog with extensive product options. B2C Design can create a completely custom Ecommerce solution, or can utilize one of the standard “off the shelf” Ecommerce solutions and integrate these into your site. We can also create client side javascript driven carts that can auto-update totals and options as the user is interacting with the cart without any additional page loads. B2C Design has had extensive experience interfacing with most of the common payment gateways and can build completely custom solutions around these interfaces.

Typical Ecommerce components consist of the following…

Web based management pages which allow you to:

·         Create product definition

·         Create product categories

·         Define pricing schemes including shipping cost schemes.

·         Manage historical and current orders

·         Manage customers/clients

·         Run Reports

The front end customer facing pages provide:

·         Product search and display, can be configurable

·         Customer cart management

·         Checkout and payment processing

·         Customer login

Payment Gateway

·         Interface to payment gateway

·         Payment Information Form

·         Transaction POST and response processing.

·         Log transactions to database

Content Management System

A Content Management System allows you to edit the content of your site via a web based interface. This can be anything from menu definition to general page content. It can also include image galleries, and site specific page content. B2C Design can utilize “off the shelf” CMS solutions such as joomla for example, or build completely custom CMS solutions for your site. In the case of an “off the shelf” CMS solution, B2C Design can create custom skins that match your site design, and also deliver custom code extensions if the standard CMS does not offer everything you need. The result is CMS driven site that doesn’t look like a CMS site, which is often what users don’t like when a site utilized a “canned template”. A fully custom CMS can be exactly tailored to your needs and is used when the “off the shelf” solution does not have the capabilities you require, or you are looking for a more streamlined implementation.

Services and Organic-Natural Optimization Strategies

§  Optimization / Key Word / Key Search Term Research:

§  This area is critical because without real data no SEO strategy can be developed. Simply guessing at what key words are relevant to your business is not sufficient; for all you know the key word you think is most relevant may be only the 20th most searched for phrase for your business type. What you need to know is what phrases and words to users most frequently use when searching for your type of business. In addition you need to see an analysis of what other potential phrase and words are related and what is their popularity. This is where we provide you with hard data. Starting with a combination of suggestions from yourself and our own business analysis we will provide you with spreadsheets of actual real data of how many searches users are invoking using matching keywords or phrases on the three major search engines (google, yahoo, bing). We will then suggest a set of the most searched for keywords and phrases.

§  This is the key to your organic search engine optimization campaign and you have the reassurance that you are starting with real data, not just a promise.

§  SEO Implementation:

§  Now that we know what users are actually searching for in relation to your business type, we can tailor your site content to align with this. This is done using best practices and White Hat techniques (Black Hat techniques such as auto link backs and spamming can get your site permanently black listed). The keyword/phrase analysis will be applied to page content optimization, robots txt files, url rewrite, internal links, alt tags, keyword density, prominence, and frequency, and site navigation.

§  Visibility Strategies:

§  There are number of different visibility strategies available...

§  Back Link Building – Link Exchange – Link Popularity

§  Link popularity is a measure that Search engine that search engines use to determine how popular and relevant your site is. Link popularity used to be a quantitative measure only concerned with the number of inbound links. However with spammers’ efforts to skew the fairness of the internet, Search Engine Algorithm gives more weight to the qualitative aspect of the incoming links. Google, for instance, will reward a site with higher ranking when the mentioned website draws quality inbound links that are relevant to its theme. Thus a website with quality incoming links will rank better then a competitor with many more irrelevant and poor quality inbound links.

§  Back Links are still one of the most important aspects in escalating your online exposure. This is because every link to your site is like a vote towards your Google page status. The more links that you have, the higher your rankings within the search engines will be. This means that a greater number of people will notice and click on your website.

§  Link Baiting

§  Providing something of interest in your website will create and induce a number of inbound links without having to actively solicit them. For instance, If you operate a site targeting potential home buyers or mortgage seekers, You may consider adding a free mortgage calculator or even offer the html code for another website to offer the freebie in exchange for a footer link. Providing freebies not only will pay off in leads, quality links, but positions you and your website as an authority and expert in the field.

§  Monitoring

§  This includes the installation of analytic tools into your site to monitor traffic and efficiency of the various marketing strategies. This is the stage where the tweaking takes place. Monthly ranking reports and constant keyword evaluation are a crucial part to assessing success and areas of improvement.

§  Article Submissions:

§  A well written article, meaning with both interesting content and Search engine optimized is an excellent way of promoting your site. Our copyright service insures that the article has a compelling and relevant content which means that an inbound link from an authority source positions your site as a reference at the same time positions you as an expert in the field.

§  Press releases: